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"Next Drop delivered a first draft that was already beyond what we had hoped to receive."
The work didn’t change.The way prospects experience it did.
Rains Design is a boutique residential design and planning firm shaping high-end custom homes across the Phoenix area since 1994. Led by President Bryan Rains, the studio specializes in North Scottsdale’s most prestigious communities.
A portfolio that deserved better than the site presenting it — and a set of requirements to keep the architecture in the lead.
Cluttered navigation, imagery buried below fold, no clear entry point for referred prospects.
The architecture leads. Every screen frames the work and moves a referred prospect toward contact.
The centerpiece: 15+ recent projects, each with a dedicated page. A live Instagram feed keeps the site current, and testimonials are placed exactly where a prospect is deciding.
Every project page credits the builders, landscape architects, and photographers involved — turning the portfolio into a visible network of the exact partners who refer luxury clients back and forth.
The site stays current with Bryan’s latest work without any manual updates — fresh content that keeps the portfolio alive between projects.
Social proof is positioned to land right when a prospect is evaluating — not buried on a page they’ll never reach.
The redesigned site immediately changed how prospects and industry peers experience the firm’s work — turning the portfolio into the studio’s strongest sales asset.
"Our website is our primary portfolio for showcasing our company to prospective clients and industry peers, so we had to get it right. After discussing the look and feel we wanted, Next Drop delivered a first draft that already beyond what we had hoped to receive. The response we have received on the new site has been overwhelmingly positive. We only wish we would have updated the site sooner!"
A closer look at the key design elements that bring this new website to life.
Your projects, your market, and how you become the obvious pick when industry partners refer $2M+ clients your way. No pressure — just an honest conversation about what works best for your business.
