Sonora West Development is Arizona's most sought-after luxury custom homebuilder, specializing in Scottsdale's most exclusive communities since 2001. Founded by Scott Pfeiffer, whose journey began as a framing carpenter and evolved through leadership positions at U.S. Home and Desert Winds Development, the company has successfully completed over 500 custom homes and development projects totaling nearly $1 billion in value. With expertise spanning Silverleaf, DC Ranch, Paradise Valley, and Arcadia, Sonora West has earned a reputation as a Master Builder through unwavering commitment to superb craftsmanship, innovative design, and exceptional customer service. The company has received numerous industry awards for excellence in design, craftsmanship, and customer satisfaction. Founded on the pillars of attention to detail, strict budget adherence, and fully collaborative approach to homebuilding, Sonora West combines client vision with distinctive talent to create homes ranging from Contemporary and Old World to Traditional and Mediterranean styles—each featuring unsurpassed craftsmanship where every detail is hand-selected to enhance a style truly unique to each client.
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Sonora West Development was looking for a brand new site to showcase their impressive portfolio of luxury custom homes in a more organized, intuitive way. As a master builder with over 500 completed projects, they needed a visual-first design that would differentiate them from competitors based on quality and craftsmanship, which we are proud to say we delivered.
Sonora West wanted to be sure that the new design successfully addressed several key issues that they had with their previous website. These elements included:
A Comprehensive Showcase for Arizona's Premier Luxury Homebuilder
We delivered a robust 40-page website redesign that positions Sonora West Development's portfolio and craftsmanship at the forefront of their online presence. The visual-first design architecture creates an intuitive, rewarding customer experience with seamless navigation across all devices—critical for capturing luxury homebuyers who increasingly browse on mobile. The centerpiece is a comprehensive portfolio featuring more than 20 detailed projects, plus dedicated pages for their four current community collaborations that can be easily updated as new partnerships develop. Image sliders showcase impressive professional photography and renderings for each project, while strategically integrated testimonials and press mentions establish meaningful social proof. A blog provides a platform for company news and project updates, email integration streamlines inquiries, and a dedicated awards section reinforces their Master Builder reputation. The reorganized structure transforms what was once a disorganized portfolio into a sophisticated showcase that clearly differentiates Sonora West based on the quality and attention to detail that defines their work.
Carolyn Harrison, Vice President
A closer look at the key design elements that bring this new website to life.
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