How to Use Your Subscription

Whether you're launching your next great product/initiative, already know what marketing design works and need more of it, or want to fill in the gaps in your design department:

Next Drop is your on-call, on-demand design agency.

For examples of how some clients use their subscriptions, explore the following use cases.

Launch

Use Case 1:
The Launch Planner

You're launching a new product or service. You plan to run a series of pre-launch ads to drive traffic to a landing page featuring an offer, giveaway, or contest to collect prospective customers to add to your email list. In addition, you’ll post a variety of prelaunch content to your social channels to generate excitement.

Subscription Month 1: Prelaunch

It’s time to generate excitement about your offer and collect prospects.

  • Design and deliver initial prelaunch ads
  • Design and deliver initial prelaunch social graphics
  • Design, build and deliver promotional landing page

Subscription Month 2: Launch

Now that you’ve collected your initial email prospects list, it’s time to send email. You’ve also collected ad data via your prelaunch ads, so you know what your target audience responds to, which will inform your launch ad strategy.

  • Now that you’ve tested your initial ad creative:
  • Design and deliver launch ads
  • Design and deliver email graphics/templates
  • Design and deliver launch social graphics
  • Revise landing page to feature launch offer

Tip: Begin asking for feedback and testimonials about your offer, we’ll use those in Month 3.

Subscription Month 3: Post-Launch

You did it – you launched! Now you want to keep the momentum going.

  • Design and deliver revised/refreshed ads based on learning
  • Design and deliver follow-up email graphics/templates
  • Drip campaign
  • Abandon cart series
  • Design and deliver launch social graphics, feature testimonials/feedback
  • Revise landing page toward evergreen

Depending on your business needs, you could pause your subscription now and restart when you’re ready for refreshed creative or are ready to launch your next offer. Want you keep your momentum going? Continue your subscription to keep fresh ad, social and email creative at the ready.

magnet

Use Case 2:
The Marketing Initiative

You have a new lead magnet to promote. Your goal is to collect email prospects to feed into a sales funnel.

Subscription Month 1: Pre-Promotion

It’s time to build your offer and get ready to begin collecting prospects

  • Design and deliver initial ads
  • Design and deliver initial social graphics
  • Design, build and deliver promotional landing page w email sign-up
  • Design modal graphics (aka pop-ups) for your existing website. (A/B test if possible)
  • Design and deliver initial email graphics/templates

Subscription Month 2: Promotion Launch

You’ve begun collecting prospects, now it’s time to segment your list into prospects and customers. You may want to segment prospects further by engagement level (aka hot and cold leads). Collect feedback from happy customers to promote to prospects, on social and in ads.

  • Based on learning:
  • Design and deliver revised/refreshed ads
  • Design and deliver revised/refreshed social graphics
  • Design and deliver revised/refreshed modal graphics
  • Design and deliver follow-up email graphics/templates for prospect and customer lists
  • Drip campaign for each segment

Tip: Be sure to keep your lists clean; cycle inactive contacts out of your promotion queue to cut down on unsubscribes and spam complaints.

Depending on your business needs, you could pause your subscription now and restart when you’re ready for refreshed creative or are ready to launch your next initiative. Want to keep your momentum going? If this will be an extended-time initiative, continue your subscription to keep fresh ad, social, and email creative at the ready.

promotion

Use Case 3:
The Promotional or Seasonal Campaign

You’ve got an established product and want to boost sales for a limited time. Use consistent creative across your marketing channels to keep your customers engaged and your product top-of-mind.

Subscription Month 1: Pre-Promotion

Now is the time to create all of your initial creative for your channels, so you're ready to go!

  • Design and deliver initial promotion ads
  • Design and deliver initial promotion social graphics
  • Design and deliver email graphics/templates
  • Design website modal graphics (aka pop-ups)
  • Design website promotional graphics (aka hero images)

Subscription Month 2: Promotion Launch

Begin running your ads and quickly to figure out what your audience responds to, then build on that intel.

  • Based on learning:
  • Design and deliver remarketing-specific ad creative
  • Design and deliver revised/refreshed social graphics
  • Design and deliver revised/refreshed modal graphics
  • Design and deliver revised/refreshed hero graphics
  • Design and deliver follow-up email graphics/templates for prospect and customer lists
  • Drip campaign for each segment
  • Abandon cart

Tip: Be sure to keep your lists clean; cycle inactive contacts out of your promotion queue to cut down on unsubscribes and spam complaints.

Depending on your business needs, you could pause your subscription now and restart when you’re ready for refreshed creative or are ready to launch your next promotion. Want to keep your momentum going? Continue your subscription to keep fresh ad, social, and email creative at the ready.

How can we help you?

Fast, flexible, and expertly crafted design services

Ad Design

Attention-grabbing designs for your print or digital campaigns
Digital Ads - Print Ads - Social Media Ads - Product Carousel Ads - Video Ads - Promotional postcards - billboards

Landing Pages

Landing pages that convert for any product, service or offer
Promotional landing pages - Contests - list building - Auto-responders

Email Marketing

Templates, graphics, or full drip campaigns & list management
Email graphics - email templates - email campaign management - Cart abandonment - list building & maintenance

Web Design

Full website redesign and build for business and e-commerce
Redesigns - Business Websites - Ecommerce websites - Wireframes - Hero Graphics - Carousels - Blog Graphics

Branding

Logo design to full business collateral
Logo design - business cards - stationary - Brand Guidelines

Presentations & Events

Design to take you out of the office and into the real world
Slidedecks - brochures - flyers - tradeshow banners

Contact Us

Let us help make your next drop a success.
Contact us below, or book a call to discuss your design needs.

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