The work didn’t change.The way prospects experience it did.
Wind River Builders is a licensed general contractor in Jackson Hole, Wyoming, crafting custom luxury homes and light commercial spaces for architects and homeowners across Teton County. Founded in May 1994 by owner and president Alex Romaine, a Jackson Hole local, the company has built in the region for more than 30 years, handling everything from rustic cabins to modern architecture with a heavy focus on craftsmanship, budget management, and client communication. Its clientele has shifted from retirees seeking a retreat to working professionals who keep hustling from their Jackson Hole property, and Wind River builds for how those clients actually live: a disciplined, communicative process that has earned the firm a reputation for trust and competency among the region's most discerning owners and design partners.
Wind River's custom homes are among the finest in Jackson Hole, but their previous site did not reflect that caliber, and it was not built for how their clientele has changed. The brief called for a portfolio-forward, process-driven site aimed at working professionals who now build in Jackson Hole to stay, presenting the work the way a referring architect or a discerning owner actually evaluates a builder, with a clear set of requirements to keep craftsmanship in the lead.
A dated site that buried the work and did not reflect the caliber of a Jackson Hole custom home builder.
A portfolio-first redesign that leads with the homes and guides referred prospects toward contact.
A ten-page site: five core pages, Home, About, Projects, Services, and Contact, plus a dedicated page for each of the five featured projects, all backed by CMS collections for projects, architects, interior designers, landscape architects, and photographers, so the portfolio and its full network of credited partners grow without a rebuild. The home page opens with a full-bleed hero and an autoplay brand reel above the fold, then flows into an infinite-scroll gallery of featured projects. Each project page carries a near full-width image gallery and thumbnail strip, an embedded video, and credits for the architects, interior designers, landscape architects, and photographers who worked on it. The Services page foregrounds Wind River's process, the heart of their positioning, and every layout is swipe-formatted so the imagery is effortless to browse on tablet and phone. Underneath, structured data for the organization, its projects, and its people helps the site surface at the exact moment a prospect looks Wind River up after a referral, and the whole thing loads in about 1.16 seconds.
Every project credits the architects, interior designers, landscape architects, and photographers who shaped it, making the site a visible network of the exact partners who refer luxury clients back and forth, and giving those partners a reason to send the link.
Schema for the organization, its projects, and its people helps Wind River surface clearly the instant a prospect hears the name and looks it up, so a warm introduction lands on a credible, on-brand result instead of a thin listing.
An autoplay brand reel and an infinite-scroll gallery put the homes first, and swipe-formatted layouts make the imagery effortless on tablet and phone, where many referred prospects form their first impression.
The structured-data work paid off fast. Within the first week of launch, Wind River's pages began appearing in Google's AI Overview results, so a prospect who hears the name from an architect and looks it up now meets a clear, credible summary of the firm right at the top of the page. The portfolio-first design does the rest, turning that first impression into a reason to reach out.
A closer look at the key design elements that bring this new website to life.
Your projects, your market, and how you become the obvious pick when industry partners refer $2M+ clients your way. No pressure — just an honest conversation about what works best for your business.
