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By Tim Miner, founder of Next Drop Design. I build websites for builders, architects, interior designers and landscape architects across the country.
An interior designer's portfolio is often the most beautiful part of their website and the least informative. Room after room of finished photography, with a project name and nothing else.
A homeowner can see your taste from that. What they can't see is how you work: what the client asked for, what you had to solve, and which pieces you designed or had made. That's what separates you from the next designer with good photography.
This article covers how to structure an interior design project page so it does both.
Open with two or three sentences on the project as a whole. Who the clients were, without naming them. What they wanted the house to feel like. Whether it was new construction or a renovation, and who you worked with.
That framing tells a homeowner whether the project is like theirs before they look at a single room.
For each room, pair the photography with a short note. Two or three sentences is enough:
Room notes turn a gallery into evidence of judgment, and they give search engines and AI answer engines text to understand. (Project storytelling)
Custom pieces are where interior designers add value a homeowner can't buy off a showroom floor. Give them their own moment on the page: a detail shot, a sentence on how the piece was designed, and the workroom or maker who built it.
If you have them, a drawing or sample board next to the finished piece shows the process in a single image.
Name the builder, architect and photographer on every project, with links. Name landscape architects when the project includes outdoor rooms, and workrooms when their work is featured.
Builders and architects are your referral sources. When they see their firm credited on your project page, they have a reason to share it and to recommend you again. In our 2026 Benchmark of 154 luxury residential firms, 82% didn't connect their team and partners to the projects they delivered. (Dynamic team integration)
Add the details a homeowner filters by: location or community, style, scope (whole house, select rooms, renovation), and year. Then let visitors filter your portfolio by them. In the same Benchmark, 97% of firms had no way to filter their portfolio. (Portfolio filtering)
We build room-by-room project pages, team credits and portfolio filtering into interior designer sites, and write the project write-ups through our Content Creation service. Portfolio builds are $8,000, and Portfolio Content ($1,500 a month) includes project write-ups and Reels. See Web Design or see Content Creation
A short overview of the whole project, a note for each room on what it needed and the key decision, the custom pieces you designed, and credits for the builder, architect, photographer and makers.
Two or three sentences per room, plus a short project overview, is enough. The photography still leads.
Yes, on every project, with links. It confirms the relationship to a referred client and gives your partners a reason to share your work.
Let's talk about your projects, your partners, and the content that will help your next referral decide to call.
No pressure. Just an honest conversation about what will work best for your business.
Ready to get started? Let's discuss the marketing needs of your business.
+1 (702) 321-0790
A 30 minute Digital Strategy Session is the perfect way to start. No cost. No obligation.
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