Website Care Plans for Luxury Residential Firms

We keep the site we built for you current, connected and working, so every new project, award and team change goes live without waiting on your office.

Available for websites we build.

Why Websites Fall Behind After Launch

The problem is not the site. It's what happens to it.

A finished house does a lot of work once it's on your site. It's proof for the architect, builder and designer who shared it. It's what a past client points to when they refer you, and the first thing a partner you'd like to work with looks at before they call.

You've already paid for that story. Somewhere between $2,500 and $5,000 to photograph one house, maybe another $1,500 to $3,000 for video and aerial, and a feature placement on top if the house earns one.

Except the files land in a shared folder, the office gets busy, and eleven months later the house still isn't up. The award you won in the spring isn't there either. Nobody's job is noticing, so nobody notices. Meanwhile your partners have nothing to share, your past clients have nothing to forward, and your marketing is telling last year's story.

A site care plan means someone is always ready to keep your site telling your story as it unfolds.

How Site Care Works

You send us work. We publish it, keep it connected, and check that everything still works.

That's the whole arrangement. No ticket system, no hourly estimate to approve first, and no waiting until someone at your firm has a free afternoon.

Nothing on your site ever changes unless you asked for it or approved it.

Care publishes what you send us. We don't write the material. Writing articles, posts and graphics is our content creation offering, and anything we write for you is published under that plan rather than billed here twice.

Site Care Plans and Pricing

Each level pairs with the website build it was designed for. Choose yours when you sign for your build, or add it any time after launch.

Presence Care
$250/mo
$750 invoiced quarterly. Pairs with a Presence build.
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Fewer than five completed projects a year. The site is largely settled and its job is to stay accurate between houses. You don't need a web person on retainer so much as you need someone who answers when you have something to post.

Edits & additions: you send us what you need changed

Completed projects, up to four a year, published with your partner credits and linked to the team members who worked on them
Team changes. Someone joins, someone leaves, someone’s title or bio changes
Awards, press mentions and testimonials added to your existing pages as they arrive
Corrections and image swaps on pages that already exist
Practical details. Phone, address, service area, hours
Turnaround:
Live within ten business days. The clock starts once we have everything the change needs, which for a project usually means final photography and your credit list. Urgent errors are same or next day, and you never need to ask twice.
Book a Discovery Call
Portfolio Care
$750/mo
$2,250 invoiced quarterly. Pairs with a Portfolio build.
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Five to twelve completed projects a year, a real network of architects, builders and designers you work alongside, and awards or press arriving regularly. The site changes constantly and nobody at your firm has time to change it. This level exists so your portfolio keeps pace with your calendar and the capabilities built into your site get used instead of sitting idle.

Edits & additions: you send us what you need changed

Completed projects, up to twelve a year. Every project we publish arrives fully connected: partner credits linked, your filters updated to include it, and its share preview set so a forwarded link shows the house and its name rather than your generic site title
New partners. When you work with an architect, builder or designer for the first time, they get a proper record and every shared project links to it in both directions
Video and aerial footage embedded on the project it belongs to, so expensive film outlives the week it was posted to social
Press features and award pages built out properly rather than added to a running list
Team changes, testimonials, corrections and practical details, same as Presence Care
News posts from your own copy, and resource and PDF swaps with your lead tracking intact
Turnaround:
Live within five business days. The clock starts once we have everything the change needs. Urgent errors are same or next day. If something is time sensitive, say so and it goes to the front.
Book a Discovery Call
Studio Care
$1,500/mo
$4,500 invoiced quarterly. Pairs with a Studio build.
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A large body of work on a site built as a connected system, where one new project touches half a dozen places at once. Team pages, partner pages, development pages, filters, press. At this scale the site is infrastructure rather than a brochure, and keeping it current is a standing job rather than an occasional one.

Edits & additions: everything in Portfolio Care, plus the following

Completed projects, no annual limit.
We maintain the connections, not just the pages. Add one project and it appears on the right team member profiles, the right architect and designer pages, the right development or community page, and inside the right filters. You send us a house. We handle everywhere it needs to show up.
New sections and templates, built when you need them. One a quarter is included rather than quoted.
Turnaround:
Live within three business days, with same day handling on anything you flag as urgent, written into your agreement rather than promised verbally.

Check-ins:
We check in monthly instead of quarterly, because a quarter is a long time at this volume and things drift in between.
Book A Discovery Call

What We Do Every Quarter, at Every Level

Whether or not you send us anything.

When it's time for your next drop, we can help.

We fill out every form on your site and confirm the message reaches your inbox. Forms break silently. A firm can go a full quarter with a dead contact form and the only symptom is a slow month, which almost everyone blames on the market instead of the site.

We open the site on real phones and tablets. Most of the problems people actually hit are phone problems, and you are almost certainly looking at your own site on a desktop.

What went up, what we found and fixed, and one recommendation based on what we've seen on your site this quarter. Something arrives every quarter whether or not you had time to think about the site.

What's Included in Site Care

Content is in. Structure is quoted. Nothing else to memorize.

Included at Every Level

  • Adding a project, team member, partner, award, press mention, testimonial or post
  • Editing any page that already exists
  • Swapping images, copy, files and links
  • Updating filters and connections as your body of work grows

Quoted Separately

  • A new page template or a new section of the site (one a quarter included at Studio Care)
  • Changing how the site is organized
  • A redesign
  • Connecting a third party tool or service
  • One-off pages, landing pages and campaign materials
  • Anchor copy such as a process page, FAQ, team bios or About text. We write it as a content project, then publish and maintain it under your plan

Not Part of a Care Plan at Any Level

  • Writing. Articles, posts and graphics are our content creation offering
  • Social media posting, which is a quoted add-on to content
  • Work on platforms other than Webflow
  • Email marketing, advertising and SEO campaigns

Work Outside Your Plan

Some of what you'll want is a new thing rather than an update to an existing one. That isn't a problem and it isn't an upsell tactic. It's the difference between keeping a site current and building something new.

You’ll know before we start, always.

Anything outside your plan gets a written scope and a fixed price before any work begins. You will never receive an invoice for something you didn't approve.

It’s quoted as a project, not billed by the hour.

You get a scope, a price and a timeline, and the price doesn't move once you've approved it.

It’s invoiced separately when you approve it.

It's never folded into your quarterly amount.

There’s no rush to decide.

Most firms work through two or three a year.

Getting Started With Site Care

Onboarding runs once, in the two weeks after your site launches, and it's included in your build.

When it's time for your next drop, we can help.

We discuss your offer, target audience, and campaign goals. Review what's worked (or hasn't) in past campaigns.

Direct introductions, with your permission for us to receive files without routing them through your office. This one step is most of what keeps a portfolio current.

What you can safely change yourself, and what's better sent to us.

Site Care Billing and Terms

Annual agreement, invoiced quarterly. You commit to a year and pay in four installments rather than twelve small ones or one large one.

  • Your first invoice is issued the week your site goes live.
  • The three after that arrive at the start of each following quarter, on the same schedule for the life of the agreement. Your quarters run from your start date, not the calendar year, so a plan beginning in May bills in May, August, November and February.
  • Invoices are due on receipt.
  • Nothing is metered or billed by the hour. Work you send us within the plan is covered by the quarterly fee regardless of how much of it arrives in a given quarter.
  • Quoted work is invoiced separately when you approve it, never bundled into the quarterly amount.
  • You can move up a level at any quarter boundary, which is usually what happens when a firm’s pace picks up. Moving down or ending the plan happens at the end of the annual term, with thirty days’ notice before renewal.
  • The plan renews annually unless you tell us otherwise. We’ll always ask before it does.

Unused requests don't carry over. The value isn't a bucket of hours, it's that nothing waits.

Wondering If We're the Right Fit? Let's Find Out.

Site Care FAQs

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Can I get Site Care for a website you didn't build?

No. Site Care is for websites we build, so we know every page, template and connection we're maintaining.

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Do I need a Care plan?

No. Every site we build is designed for you to run yourself, and we train you to do it. Site Care is for firms who'd rather hand it off.

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Which level is right for me?

Start with the level that pairs with your build: Presence Care with a Presence site, Portfolio Care with Portfolio, Studio Care with Studio. If your pace picks up, move up at any quarter boundary.

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Does Site Care include writing?

No. Site Care publishes what you send. Our Content Creation plans write project write-ups, resource articles and social posts for you each month, and publish them to your site.

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What if I don't send anything in a quarter?

The quarterly checks still happen. Every form gets tested, the site gets checked on real phones and tablets, and you get a one-page note with a recommendation.

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When does Site Care start?

The week your site launches. Onboarding runs in the two weeks after launch and is included in your build. You can also add Site Care any time after launch.

Contact us

Let's talk about your projects, your partners, and the content that will help your next referral decide to call.

No pressure. Just an honest conversation about what will work best for your business.

Give Us a Call

Ready to get started? Let's discuss the marketing needs of your business.

+1 (702) 321-0790

Book a Discovery Call

A 30 minute Digital Strategy Session is the perfect way to start. No cost. No obligation.

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