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By Tim Miner, founder of Next Drop Design. I build websites for builders, architects, interior designers and landscape architects across the country.
Interior designers explain the same things to every new client. How the design fee works. Why custom upholstery takes months. What happens when a piece arrives damaged. Who handles the delivery and install.
Most designers explain it in a long email, or in the first meeting, project after project. A short library of articles on your website does it once, and your team sends the link.
This article covers the resource articles interior designers can use in client onboarding, and why they help with referrals too.
The first weeks of a project set the tone for the rest. A client who understands how purchasing and lead times work is far less likely to be frustrated in month four, when the sofa still isn't here. An article sent at kickoff does that work for you.
It also helps before you're hired. A homeowner comparing designers who finds a clear explanation of how you work learns more about you than from a portfolio alone.
Write each in your own voice, with examples from your projects. A client trusts an explanation that sounds like the person they're about to work with.
Builders and architects are your referral sources, and they're often on the same project. An article that explains how you coordinate with the builder on electrical, millwork and plumbing selections tells a builder you'll make their job easier. That's a reason to recommend you again.
Name the builders and architects you've worked with in the articles where it fits, and link to their sites. In our 2026 Benchmark of 154 luxury residential firms, 82% didn't connect their team and partners to the projects they delivered. (Dynamic team integration)
Put the articles in a resources section, link the most important ones from your process or services page, and link each article to a project that shows the topic in practice. Your team keeps a short list of links to send at each stage of a project.
Resource articles your team can send are part of our Content Creation service. We write them in your voice from a short conversation and your project examples. Content Creation starts at $750 a month, and Studio ($2,500 on a 6-month retainer) plans and publishes everything for you. See Content Creation
Articles that answer what every new client asks: how the fee works, what the first months look like, how purchasing and lead times work, what happens on installation day, and how you work with the builder and architect.
Explaining how the fee is structured and billed answers most questions, with or without published numbers.
Often, yes. An article on how you coordinate with the builder shows a partner how you'll work on their project.
Let's talk about your projects, your partners, and the content that will help your next referral decide to call.
No pressure. Just an honest conversation about what will work best for your business.
Ready to get started? Let's discuss the marketing needs of your business.
+1 (702) 321-0790
A 30 minute Digital Strategy Session is the perfect way to start. No cost. No obligation.
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