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By Tim Miner, founder of Next Drop Design. I build websites for builders, architects, interior designers and landscape architects across the country.
On a luxury custom home, much of what people remember is outside. The pool that runs to the view, the outdoor kitchen under the ramada, the fire feature at the end of the terrace, the native plantings that were saved and replanted.
On most landscape architects' websites, those spaces are buried in a single gallery of exterior photos. A homeowner can't tell what you designed, what problem you solved, or what the property looked like before you started.
This article covers how a landscape architect can build project pages that lead with outdoor living.
Clients, partners and editors notice the outdoor living spaces first. Structure each project page around them. For each space, pair the photography with a sentence or two: where it sits on the property, why it faces the way it does, and what it's made of.
Planting design matters, especially native species chosen to belong to the site. Tell that story too, but let the spaces people use carry the page.
What makes landscape architecture hard is the site, and that's what a homeowner with a difficult lot wants to see you've solved. Add a short section on the challenges and the solutions:
CF Design, a Scottsdale landscape architect we work with, presents each project with its challenges, solutions, design style and site type. (Project storytelling)
A family building on a hillside wants to see hillside projects. Tag every project by site type, design style, location and community, and let visitors filter. CF Design's project pages already carry fields such as "Upper Desert / Hillside" and "Foothills," which is exactly what a filter runs on. In our 2026 Benchmark of 154 luxury residential firms, 97% had no way to filter their portfolio. (Portfolio filtering)
Name the builder, architect, interior designer and photographer on every project, with links. For a discipline that gets most of its new work through partners, credits are how those partners see the relationship. (Dynamic team integration)
Put awards and features on the projects they recognize. CF Design's Lost Star project carries its Design 9 award for Best Outdoor Living Space, and Saguaro Grove links to its Design 9 feature and the builder's own tour of the project. (Social proof)
We build project pages with site details, filtering and full team credits into landscape architect sites, and write the project write-ups through our Content Creation service. Portfolio builds are $8,000, and Portfolio Content ($1,500 a month) includes project write-ups and Reels. See Web Design or see Content Creation
The outdoor living spaces with a short note on each, the site's challenges and solutions, site type and style tags, any awards, and credits for the builder, architect, interior designer and photographer.
Lead with the outdoor living spaces clients notice first, and tell the planting story alongside them.
By site type, design style, location and community, with filters so a homeowner can find projects like theirs.